Our take on Telco Industry News

The future of shopping: How AI is enhancing digital retail

As you'd expect, the use of AI in retail journeys is becoming the norm, with a recent study showing that 52% of UK shoppers report an improved experience. Shoppers are reaping benefits from AI while browsing online, saving time and effort in making purchases.

At 15gifts, we believe that increasing investment in the right AI tools will be a crucial factor for businesses to build strong brand affiliation and increase online sales. We’re leveraging AI and sales psychology to provide a more complete, human-like online sales experience - improving overall customer satisfaction and driving higher conversion rates.

Hybrid workers and office connectivity

In the post-COVID world, working from home is an ever present topic, with the rollout of high speed internet to individual homes a well-worn topic.

Total Telecom flips this concept on its head and talks about the needs gap for hybrid workers within the office, with a UK survey revealing problems like slow internet and weak mobile signals, which harm productivity and increase stress. Workers are urging employers to improve office connectivity, with 86% stressing its importance for job performance. 

At 15gifts, we help consumers address challenges such as this by truly understanding their requirements and recommending the right products to meet these needs.

The trend of 'super bundling' supporting telco customer retention

Super Bundling is revolutionising the subscription landscape by allowing consumers to manage multiple services through a single platform. 

Leading telcos have already seen these initiatives help in acquiring new customers, reducing churn and increasing revenue by offering an easy-to-use subscription platform​​. These initiatives are also helping out consumers and content providers, building an synergistic ecosystem for managing digital subscriptions.

With a third of 15gifts’ engine users seeking a device for streaming, and a report from Omdia stating that 20% of streaming subscriptions come exclusively through telcos, rising to 25% in 2026, we only see Super Bundling becoming more popular in the future

News from us at 15gifts

From clicks to connection

70% of people trust human sellers more than technology.

Enhancing digital interactions with a personal touch may seem straightforward - just add a human element, right? Yet, mastering humanisation demands a deep grasp of human psychology and external behavioural influences.

This article explores the pros and cons of humanising the online user experience.

That's a wrap this month! We hope you enjoyed our roundup of the latest insights and industry updates over your tea break. We value your feedback and would love to hear your thoughts on what to include in our future newsletters.

Nathan Higgins

Head of Customer Success

15gifts