HMD, the maker of Nokia phones, has launched its own-branded handset range named Pulse. The new Pulse series emphasises repairability, offering consumers the ability to replace screens, ports, and batteries, in partnership with high street repair firm, iFixit.
With Dutch firm Fairphone already in the UK market with a similar proposition, we’ll be reviewing how this emerging product category is disrupting the total device market. With sustainability becoming more of a norm in the market and longer device cycles already a growing trend, we’ll soon be testing the introduction of repairable or sustainable phone questioning with one of our UK customers.
The AI Index Report 2024 brings to light the rapid technological evolution. Investment in generative AI reached $25.2 billion in 2023 and 55% of businesses recorded using AI in some way. As AI gains momentum, how can businesses balance technological progress with sustainability?
Rakuten Group's approach to AI strategy, poses three fundamental questions that can help to address this balance:
Is AI needed, or is the allure of cutting-edge technology overshadowing practical, simpler solutions?
Is there adequate data for training and fine-tuning the AI models?
What is the cost and environmental impact to train the model?
At 15gifts, we're focused on data quality and model efficiency. By leveraging over a decade of industry-specific data and insights, we have identified three critical layers of data to train our Virtual Sales Advisor - sales techniques & psychology, market specialism, and bespoke brand training - ensuring our AI models excel beyond the capabilities of top human sales advisors.
Google’s phase out of third party cookies has been delayed to 2025, but brands should not be complacent in finding alternative solutions in a post cookie world.
Many brands are shifting their focus to first party data solutions to fill the gap left by the future loss of third party cookies.
At 15gifts, we’re helping our customers to navigate this change. Our guided selling engine generates critical first-party data, offering a deep understanding of your prospective customers for on-site remarketing efforts and personalised engagement.
AI Transparency in Ecommerce: Unlocking Trust and Compliance
Recent legislation requires AI entities to refrain from presenting themselves as humans. Our latest user research explores how varying degrees of AI transparency impacts the user experience. Read more to discover our findings, plus 4 top takeaways.
Decoding Online Customer Behaviour: A Deep Dive Into Two Decision Drivers
Leveraging over 600,000 user interactions from the first quarter of 2024, 15gifts' guided selling engine gives us a unique insight into 2 key decision drivers - providing food for thought on how to better connect with online users.
We're excited to bring you the latest insights in guided selling and ecommerce trends! We want to offer the best value to our readers so please share your feedback to help us improve.
Nathan Higgins
Head of Customer Success
15gifts
15gifts.com, 15-19 Dyke Road, Century House, Brighton, East Sussex BN1 3FE, UK, +44 1273 021 000
